BUS 215 - Marketing, Sales, and Fundraising
4 credits. E.
This course will examine the main principles of strategic marketing with a special emphasis on nonprofit organizations. Designed for non-business majors this course will provide practical “hands-on” applications of marketing principles. Students will be exposed to the concepts of customer centricity, effective targeting and positioning, branding and promoting. Key principles of fundraising and sales will also be addressed. This course will not count toward a business major.