COM 313 - Persuasive Communication
4 credits. E1 or E2 (Fall 2018).
An examination of the theories and research about persuasion that emerge from rhetoric, communication theory and media studies in contexts including interpersonal communication, group communication and mass communication. Ethical issues that arise whenever persuasion occurs are considered from the perspective of both the persuader and the persuadee. Readings, exercises, class discussions, and papers enable students to understand and apply theoretical concepts.