Course Listing

COM 413 - Advertising

4 credits. D.

An examination of advertising theory, content and practice. The analysis of advertising messages is undertaken both from the perspective of the creator of advertising and from the perspective of the consumer of the messages. Readings, exercises, class discussions, lectures, projects and testing form the basis for evaluation. 


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Designations

Frequency

D: Courses not offered on a regular schedule but at the discression of the department, on the basis of student interest and ability to arrange schedules of faculty